Hello, I'm Madelyn.

Marketing Creative | Coordinator | 🧡 📈 🤳 Marketing Strategy | Digital Media | Brand Storytelling I’m Madelyn Mayer, a Digital Communication Arts major with a Marketing minor, graduating from Oregon State University in Spring 2025. With a passion for strategic marketing, digital media, and audience engagement, I enjoy crafting campaigns that tell meaningful stories and drive real impact. As the Marketing Lead for Orange Media Network (OMN)—Oregon State’s student media outlet—I oversaw marketing efforts for six media platforms, including magazines, newspaper, radio, and TV. My role includes: ✔ Developing and executing social media strategies to expand reach and engagement ✔ Creating and executing in-house campaigns for OMN ✔ Leading a team of marketing associates to implement campaigns tailored to each platform ✔ Managing print distribution and audits to optimize visibility and readership ✔ Collaborating with external organizations on marketing campaigns and client partnerships Since graduating, I'm looking to grow my career in marketing management, content creation, and focusing on strategy, brand storytelling, and audience-driven campaigns. I’m always excited to explore new opportunities and connect with professionals who share a passion for impactful marketing.

Details

UniversityOregon State University
Freelancer LevelEntry-Level

Education (university, major, graduation date, relevant coursework/projects)

Oregon State University, Digital Communication Arts, minor in Marketing, (2022-June 2025)

Experience (relevant jobs, internships or volunteer work)

Marketing Lead, Orange Media Network May 2024 - Present • Directed brand strategy and marketing for six campus media outlets, reaching an audience of 30,000+ students through coordinated digital, print, and experiential campaigns. • Increased Daily Barometer website traffic by 63%, hitting all-time highs in click-through and engagement rates through data-backed storytelling and targeted SEO adjustments. • Managed a team of 3 marketing associates, leading weekly brainstorms focused on campaign experimentation and audience segmentation. • Improved OMN's overall engagement rate to 7% (excluding sub-accounts) by identifying key student demographics and personalizing campaign messaging. • Oversaw social strategy and content creation for the main OMN brand account, growing Instagram followers to 2,100+ and maintaining 15% average story engagement. • Collaborated with design and editorial teams to align messaging across platforms, using performance insights to shape weekly content decisions. Marketing Associate, Orange Media Network Dec 2022 - May 2024 • Produced cross-platform campaigns for DAMchic, The Daily Barometer, KBVR-TV, and KBVR-FM, supporting a network that engaged over 20,000 OSU students and community members. • Created and re-launched The Juice, a weekly newsletter that reached 1,060 subscribers and maintained a 38% open rate across three 10-week terms. • Co-led the launch of The Daily Barometer's first digital print campaign, distributing 2,000 copies of the November 2023 Rivalry Edition, which "sold out" in 7 days. • Orchestrated on-campus experiential events: • Winter Launch Party: 261 student attendees; branded interactive activities increased post-event traffic by 45%. • KBVR FM x PRISM Paint Night: 65 attendees; built cross-community engagement and visibility for queer and student-run media. • Conducted post-campaign evaluations to inform future targeting, collecting student feedback, and monitoring impressions across 3+ platforms. March 2020-June 2022 Editor-In-Chief, Phoenix High School Yearbook • Led a 12-person editorial and design team to publish three yearbooks, each exceeding 120 pages and distributed to over 500 students and faculty. • Increased Instagram engagement by 175%, reaching 200+ followers through consistent, voice-driven content and themed posting aligned with school events. • Spearheaded content planning, team workflow, and final layouts to meet tight quarterly deadlines while maintaining top-tier production standards. Bachelor of Science Honeycomb Salon (August 2025-current) Corvallis, OR As Front Desk Coordinator at Honeycomb Salon, I serve as the first point of contact for clients, creating a welcoming and seamless experience from check-in to check-out. I manage appointment scheduling, client communications, and daily operations with attention to detail and efficiency. In this role, I support the stylists by keeping the salon running smoothly—handling inventory, retail sales, and maintaining a warm, organized environment that reflects the Honeycomb brand. With strong communication skills and a passion for service, I help ensure every guest feels valued and cared for.

Website/Portfolio (link)

Still in development

Languages

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Haitian Creole
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